The film's title is "Asphyxiate" which suggests cutting off air, possibly through drowning or suffocating. This could be either physical or psychological. The main image is a female character with her face partially obstructed by a black hood, she is reflected in water. It is multi-layered. It creates a code of enigma as to who this character is, why her face is covered and what is the significance of the water? The poster employs iconography of the horror genre, using a black and red colour scheme and a shadowy image. The film's stars are in the billing block but are however not prominent. The only star who is shown is the female and she is shown in character, her face is partly obscured and she has a blank expression but is addressing the audience with her glance. She is in a black hood. The tagline used on the poster is "The past is about to surface" this could suggest something coming back up in people's knowledge, someone coming back from the past or it could also link to the water, as in something surfacing from the depths.
The credits on the poster include the names of stars, producer, director, musicians, SFX man, editors and writers. The credits could help sell the film to the audience as the producer is labeled as "exclusive". The film is offering the audience fear, and a sense of mystery through the image but also a level of exclusivity by using such a producer. The target audience appears to be mostly young females as this is who the character portrays and the majority of the stars names are female.
The film's USP could be that it has a "exclusive" producer but it could also be to do with the plot, in that it carries the ideas of loss of air, smothering allowing the audience to possibly feel totally consumed in the film.
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