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The film's title is "Asphyxiate", it suggest cutting off air, possibly through drowning, strangling or smothering. This smothering could be physical or emotional. The main image is of a lake with a reflection of an ambiguous person with their face partially obscured by a hood, it is multi-layered. The expression is very angry, which raises questions such as who is this person? Why are they angry? Why are they wearing the hood? etc.
The poster employs the iconic colour scheme of black and red for the horror genre. The majority of the title is written in white however there are 4 letters in red, highlighting the word 'hate' which is another common theme within this genre. The film's 3 main stars are named in the billing block (which is also in red) along with the producer, picture companies, website and release date.
The stars are the USP as their names are in capital letters and the target audience can now include older/more intellectual people who are likely to understand the title and draw in younger people, by presenting them with an understandable word within this. In the image a young female is represented.
Between draft 1 and 2 I was advised to cut some of the mise-en-scene in the image, which I have done, and change the font. The font in 2 is simple bubble writing but draft 3 includes an example of the font I liked in my previous blog post. I have also toyed around with different colours within the title and expressions for the female character, finally removing the covering of her face as the shots we have filmed do not include this yet the hood still obscures the face.
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